My New Brokerage
Last time I posted, I told you that I was really going to focus on sitting open houses to get new real estate buyers. Yesterday, I made a big change to make that easier.
I was really happy with my last broker. I received the support I needed and always got the answers I needed when I needed them. But there were two things that I was looking for since my return to work and now was the time to make that change.
- I was looking for an office that was closer to my home. I don’t go to the office that often but I found the 15 minute drive to my last broker was just too inconvenient. I know, for some of you, your probably saying that is nothing compared to your commute but for me, I avoid the car at all costs. I needed to pick up mail, checks, or sign paperwork every so often and I found myself holding off just because it was going to take an hour out of my day.
- I wanted a brokerage that had agents with listings in my target area, lots of them. I’ll get into the importance of a targeted and specific area later but this is key to my long term strategy. The brokerage I chose has 3500 agents and many listings in my niche area.
After much thought and interviews with many different companies, these two things convinced me to switch. Of course every brokerage has it good points and less positive points but I finally came to my decision. I have now identified homes in the area and price range that I want to target that I will be holding open houses next week. This will get my business going and get me in front of people that I want to talk with! (hopefully!)
Historically, every listing I had that I held an open house, I got a buyer from it. From each listing, I usually got two sales. One for the home I had listed and another from a new client I met through the open house. This strategy has worked in the past and I expect it to work even better now because I have the time and the resources to commit to this real estate prospecting strategy.
Next week, I’ll outline the tools I’m using, the strategies I implement to convert walk-in’s into my clients, and a summary of how it worked.
See you then!